How Drones Are Transforming Real Estate Marketing

Lower costs:Greater competition and advances in technology that makes it easier to operate a drone have driven down costs. There are online services to hire pilots throughout North America. And more professional photographers are offering drone footage as part of their listing photo services.


The “wow” factor is still a factor:Drone footage is still novel enough that you can “wow” sellers when you show them a neighborhood aerial footage during a listing presentation. It has nearly the same impact as a 3D-video tour, like Matterport. For agents in many markets, offering drone marketing can still be a competitive differentiator.


It helps you sell homes:Not every property can benefit from drone marketing, but those that can, do. Video is a very powerful tool for marketing. Drone video footage can provide dramatic views of the entire property, increase video traffic and video sharing, provide spatial perspective, property’s setting, show the proximity to key local amenities (water – playgrounds – parks – schools) and nearby services (stores – hospitals), let the viewer see the entire neighborhood from a whole new perspective, and create an emotional connection.